10 million new readers have opened their Bibles this year. Younger generations are searching for wisdom. Is your church positioned to meet them?
Recent research from Barna Group and the American Bible Society reveals a historic shift in spiritual engagement. After a period of decline, Americans—especially Millennials and Gen Z—are returning to Scripture in record numbers.
Weekly Bible reading among U.S. adults has climbed to 42%, up from a 15-year low in 2024.
Millennials saw a 29% increase in Bible use this year, with nearly half now engaging Scripture weekly.
62% of Bible users access Scripture through apps, prioritizing accessibility and integration.
Americans curious about Jesus or the Bible.
Of the 'Movable Middle' wish they read the Bible more.
Increase in Bible users from 2024 to 2025.
Now reporting weekly Bible reading habits.
As Barna's CEO David Kinnaman notes: "Engagement is outpacing conviction." People are opening the Bible more often, but they are wrestling with what they believe.
This is the Church's window of opportunity. GROW is designed to help you turn that digital curiosity into deep-rooted discipleship.
Provide your own curated paths and devotionals that answer the questions new readers are actually asking.
Move people from random reading to guided spiritual formation tracks that build solid theological foundations.
We believe in data-driven ministry. Explore the full reports from our research partners:
Equip your church with the platform built for the digital discipleship era.